![]() This method is the most involved and doesn’t come with any special benefits (unless you habitually download GIFs and have one ready to go). Download and then re-uploadīest for: When the other options aren’t working gif, try adding it yourself and see if the image pops up. gif extension, as some sites share the page URL rather than the image URL. Click it, select the “paste URL” option (if necessary), and then paste away.Ĭheck to make sure the link you copied ends with the. If you’re using an email template, find an image block (or GIF block, if your client offers one). Once you have the URL in your clipboard, go back to your email client and find the Insert Photo button. You can always find the URL of a GIF by right-clicking the image and selecting “Copy Image Link.” Sites like GIPHY and Tenor make it easy to copy a GIF link from the share options sites like Google Image Search don’t. (You’ll need to have the window with your email message visible at the same time as the page with your GIF for this to work.) This method doesn’t work in every email client, just those that support drag-and-drop uploading. When you see a GIF you like, simply click and hold on the image and then drag it over to your email client. No matter what email client you’re using, inserting an animated GIF is a cinch. Insert your GIF using one of these methods This is a good accessibility practice for every image you post on your website, on social media, and in emails. For GIFs you made, you can also try limiting the number of colors used.įinally, add some alt text for those who are using screen readers or have switched off image loading entirely. GIF file too big? Try reducing the number of frames using a tool like GIF Cutter. You can go up to 1 MB if necessary, but smaller files mean quicker downloads and less chance to lose a viewer. Keep your audience’s data in mind, as well the target file size for your GIF should be 0.5 MB. You’ll also want to make sure your GIF is a maximum of 600 pixels wide (typical newsletter width), so it’s not cut off on smaller phone screens. That picture might not be able to communicate quite as well as your GIF, but it should cover the basics. Switching off GIF animations, as some email clients allow you to do, doesn’t lead to a blank box - it just shows a static image. Optimizing your GIFs is a quick way to make sure everyone sees the message you meant to send.Įverything you need your audience to see should be visible in the first frame of the GIF. User variance - from screen size and internet speed to the option to turn off GIFs in Microsoft Outlook - means you have to be careful to make sure your readers don’t miss out on anything. ![]() Make sure you not only add your GIF correctly but also choose the right GIF by following these steps.Įvery modern email platform allows you to embed animated GIFs, but they can’t guarantee an identical user experience. ![]() Whether you have a GIF ready to go or you’re trying to familiarize yourself with the format, knowing how to put a GIF in an email is only part of the picture. If a GIF shows up as a still image or take seconds to load, you’ve lost any advantage the format might bring. However, GIFs only work if they, well, work. They’re not just for fun and memes, either sometimes, GIFs can communicate ideas or concepts much quicker than words or still images. ![]() In the post, we’ll tell you exactly how it’s done.įor a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. Adding GIFs to your emails is a great way to add some engaging, dynamic content that helps your campaigns stand out. ![]()
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